If you’ve ever travelled from Birmingham International Airport before then you will have walked through their World Duty Free store, however since February they have been having quite the makeover and at the end of July the newly refurbished store opened along with several new brands.

As well as the usual counters from Clarins, Chanel, MAC and YSL, you can now enjoy VAT-free products from the likes of Urban Decay, Smashbox, Bobbi Brown and Jo Malone. I was invited along to have a tour of the new shop and to try out a couple of treatments.


When we had gone through airport security (it really felt like we were going on holiday, I wish we could have gotten on a plane!) we were taken through to the new Duty Free shop and were treated to glasses of champagne, a selection of canapes and these amazing travel themed bicuits from Biscuiteers. We were then divided into pairs for our treatments and I was partnered with Ting.




Ting and I started off at Urban Decay where they talked us through the new Vice lipsticks and also tried a couple out on us. I went for Tilt which is a lovely vibrant orangey red, perfect for the summer. I didn’t realise how much I loved Urban Decay until the sales assistant was showing us the products and I kept saying “Yep, I’ve got that one” to every other product. I own Naked 1, 2 and 3, the Naked Basics 2 palette, a couple of lipsticks, an eye primer, the Naked Skin concealer and the Setting Spray so I’m quite a big fan.




Our next stop was the brand new Jo Malone store. I am a huge fan of Jo Malone colognes and already own three (Vanilla & Anise which has sadly been discontented, Pomegranate Noir and Mimosa & Cardamom) so I was excited to have a complimentary hand and arm massage using products in a fragrance of our choice. We were shown the new Cologne Intense Body Cremes and I chose to have my massage with the Velvet Rose & Oud creme and cologne. I’d never had an arm massage before and this one was so indulgent – first of all the Geranium and Walnut body scrub was used, then the Cologne Intense Body Creme was massaged in before the Cologne Intense was sprayed over the top. We left the boutique sniffing our arms as it smelt so good – the scent lasted all night as well.


We were then shown the most popular makeup trends for this season by top makeup artist and youtuber Harry from Harry¬†Makes It Up which included blue eyeliner and blue mascara. She gave a demonstration on Ting with MAC’s Fluidline eye liner gel in the shade Siahi.

After the event, we were given the most amazing goody bags (contents shown above) as well as £100 in World Duty Free vouchers which I spent on the Jo Malone Cologne Intense in Velvet Rose & Oud, a MAC lipstick in Matte Royal and a MAC Mineralise Skin Finish in Lightscapade.

It was such a fantastic afternoon and I can’t wait until I go through Duty Free at Gatwick airport in October – I hope the shopping is just as good there!


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