Summer holidays are the ultimate escape! But for many Brits, the pre-holiday buzz can be laced with a touch of anxiety about feeling “beach-ready”. Many of us worry about our body image at the best of times – this is only amplified when we know we’re hitting the beach. 

Whether it’s the pressure to look good in swimwear or concerns about hair and skin, these worries can detract from the joy of your trip. Here are some tools to help you radiate confidence from the poolside to the piazza and ensure your summer style boosts your confidence. 

Pack For You, Not Instagram 

Social media often portrays a picture-perfect world that is airbrushed and curated. A recent study found that platforms such as Instagram and TikTok can trigger mental health distress for this very reason.  

With this in mind, it’s important to prioritise comfort and activities you genuinely enjoy! Choose outfits that flatter your body type and make you feel fantastic. Confidence is the ultimate accessory that no filter can replicate so don’t be afraid to experiment with the colours and styles you like, rather than what is trending online. 

Enhance Your Hair and Skincare

Saltwater and chlorine can leave hair feeling less than luxurious. Pack a leave-in conditioner or a lightweight hair oil for a touch of post-swim TLC. For those seeking a little extra volume, carry a travel-sized hair thickener spray formulated for both men and women. 

Cleanse, tone and moisturise daily to keep your skin looking its best. Don’t forget to apply sun cream to protect your skin from harmful UV rays, which can prevent sunburns and premature aging.

Embrace Body Positivity

One of the most important steps to feeling confident is embracing your body as it is. Remember that everyone has insecurities and that no one is scrutinising you as much as you might think. Let go of unrealistic expectations of getting the perfect tan or social media posts – embrace your natural beauty and focus on having fun in the sun. 

Learn how to practice self-love and positive affirmations to remind yourself that confidence comes from within.

Find Your Signature Swimwear 

Swimwear can be a source of anxiety for many, but finding a suit that you feel great in can make a huge difference. Bring along a few different options so you have choices depending on how you feel each day.

There’s a misconception that certain body types are ‘supposed’ to wear specific styles. Throw that rule book out the window! Find styles that flatter your figure and make you feel confident. This year, high-waisted bikinis and tankinis are making a big comeback, offering a flattering and supportive option for all body shapes.