For many people in the digital era, a website is a primary source of income. Just like any other income, it’s a smart move to increase its earning power wherever possible. With a site or blog, there are creative and relatively easy ways — such as sponsored posts and reseller hosting — for you to make some extra cash.
Whether you’re a small business owner, a blogger, or a freelancer, a website is an essential part of your day-to-day work. Without one, you cease to exist in a professional sense. Just like any other business venture, though, there will be initial and ongoing costs, such as web hosting and domain registration.
Although these services don’t cost a lot, it’s never a bad move to look for ways to turn your website into an earner, rather than a money-burner. Here are five ways to do just that, without needing the knowledge of a tech genius or a business mastermind.
The most obvious way for you to make money from a website or blog is via eCommerce transactions. The internet has revolutionised nearly every aspect of day-to-day life and the new ability to do one’s shopping online has been nothing short of a phenomenon. If you or a company you’re a part of sell a product, then your website is the ideal retail platform.
The mid-1990s and early 2000s was when the internet began to make advancements on a commercial level. Since then, it has continued to evolve and expand into an eCommerce industry that’s worth hundreds of billions.
For many people, a blog is a platform to ramble, rant and rave about the events of their day-to-day life. But in regards to business, blogging has become an ingenious way to connect with your target audience and further promote your business. Digital marketing is vital to the success of any modern business and blogging is an important part of that.
Companies have recognised the potential a blog post can have for their business if it’s placed on a site or blog whose audience is their target market. If you’re approached by a company that is interested in publishing a sponsored post on your site, there’s the potential to make a tidy sum — depending on the scale of the business and the authority of your website.
If you have a website, you will have most likely have purchased website hosting by this stage, unless you’re currently using free hosting via a site like WordPress. But, if you’re a business or serious blogger, you should have paid web hosting by now (dedicated server, cloud, VPS hosting).
Web hosting providers offer a service called reseller hosting, which allows you to set up your own reseller hosting business, acting as the middleman between a web hosting company and what will now be your customers. If you want to establish yourself as a successful reseller hosting business, your service needs to be of at least a decent quality, so do some research and find a reputable web hosting provider.
Sell a Service
In the same way that products are sold online via eCommerce, professionals and people with an aptitude for a particular task can sell their services. And doing so on a website can be an excellent way to establish yourself in an industry and make money in the process.
The digital era has created an abundance of new industries and career paths that didn’t previously exist. Digital skills such as web design, freelance writing and graphic design can all be sold as a service for commercial purposes.
In the same way that magazines and newspapers sell advertising space on their pages, websites and blogs sell the space around their content for advertising purposes. Although it’s tempting to sell advertising space to whoever you can to make a profit, there are a few things you should take into consideration.
Firstly, the appropriateness of the adverts in regards to your niche or target audience should be taken into account. For example, a parenting blog with advertisements promoting gambling or adult content will instantly raise red flags with anyone visiting the site. Another aspect is the quality of the companies you’ll be representing. You should always avoid adverts from companies that could damage your site’s reputation.
As it stands, there are over a billion active websites online, which is no surprise when you consider that they have the potential to make businesses and individuals a lot of money. Whether your site is used for commercial purposes such as eCommerce, or it’s just a platform for you to blog, there are plenty of ways to turn a website into a viable source of income.