In the 1940’s, diamond ring manufacturers launched a campaign to normalize men’s engagement rings. Although this proved to be unsuccessful, recent years have seen more men than ever choosing to show off their engaged status with a ring. Mangagement rings (male engagement rings) look like they are here to stay in 2018. Together with diamond rings retailer Angelic Diamonds, we investigate the origins of this new trend and evaluate whether men’s engagement rings will finally break into the mainstream jewellery market. View Post